This was a D&AD submission for the 2025 Depop brief to make 'noise' 'bring attention' and make Depop 'the talk of the town' using unconventional tropes, created in collaboration with another student.
The concept from this project is based on the guerrilla marketing strategy wherein the user journey begins with the shock of the depot truck dumping parcels in brick lane to confront the public with the Depop brand, the people can then buy the parcels in this installation. Each parcels have a story note from the previous owner to describe the clothing's past life and promote circularity. These parcel bags alongside the story notes can then be distributed to Depop sellers to encourage circular fashion.
